Strategy & Planning Specialist

Leadership, digital channel management, resource allocation, strategy formulation. This course provides a detailed strategic framework aimed at experienced digital marketing professionals.

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Target Audience

  • Inspired career changers
  • Entrepreneurs who want to be more entrepreneurial
  • Talented people who know that Certification makes doors open
  • Those who realise specialisation gives you a real, sharp, tangible competitive edge -with which to slice through the competition
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that

    Target Audience

    Course Objectives

    • Respond and grow - the power of analytics
    • Combine the power of data with state-of-art thinking
    • Deliver as never before - make everything you do and spend matter
    • Create measurable campaigns that affect human behaviour and drive conversion rates

    About the course

    This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

    By earning this certification, you will:
    • Know how to use formulate strategies and use marketing to drive customer engagement
    • Understand the importance of marketing strategies and planning
    • Allocate resources to maximize efficiency and manage digital channels
    • Understand the key concepts of marketing strategy and the implications for your role and the wider business.

    About the course


    9 modules

    • Introduction

    • Traditional Communications

    • Digital Communications

    • Digital Channels

    • Marketing Automation

    • Budget and Resourcing

    • Big Data and Analytics

    • Digital Leadership

    • Strategy Formulation and Plan

    A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

    • Block duration 60 minutes
    • Hours 30 hours
    • Refreshments No
    • Exam Yes
    • Prerequisites


    Exam Format

    The Assessment is a three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

    Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

    Exam Format


    Certified Search Marketing Specialist

    This certificate is recognized globally.

    The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.

    The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

    Graduate ratings

    What makes our references exceptional? They are not one-off events. Clients come back to us regularly.

    View the full list of reference clients.

    Your rating

    Not sure if this is the right courese for you? Get in touch!

    For assistance please give us a call.

    We are available at +420 222 553 101 Always Monday to Friday: 9am - 5pm.

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