Excitement attribute

A Means of Analyzing Customer Desires. Excitement attributes are not expected by (potential) customers. Existing excitement attributes can lead to disproportionate satisfaction. Performance attributes are explicitely requested by customers and have direct impact on satisfaction or dissatisfaction.


Excitement attribute

A Means of Analyzing Customer Desires. Excitement attributes are not expected by (potential) customers. Existing excitement attributes can lead to disproportionate satisfaction. Performance attributes are explicitely requested by customers and have direct impact on satisfaction or dissatisfaction.

Used in methodology