Kano Model

Named after Noriaki Kano, a Japanese professor Kano Model is used to map what is valued by the customer by classifying the product attributes into basic, performance, and excitement categories. It can be used to determine the minimally viable product that a customer will feel satisfies his or her basic requirements.


Kano Model

Named after Noriaki Kano, a Japanese professor Kano Model is used to map what is valued by the customer by classifying the product attributes into basic, performance, and excitement categories. It can be used to determine the minimally viable product that a customer will feel satisfies his or her basic requirements.

Used in methodology