Search Marketing Specialist

This course narrows the focus on Search marketing, guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Ads (Adwords), Microsoft Ads, and Analytics.

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Target Audience

  • Inspired career changers
  • Entrepreneurs who want to be more entrepreneurial
  • Talented people who know that Certification makes doors open
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore

Target Audience

Course Objectives

  • Make an entrace
  • Scatter seeds in millions of minds - many will bear fruit
  • Rise up in Google rankings and become the go-to brand or authority
  • Optimize your website and create a smooth and effective consumer journey
  • Create and position content which ultimately leads on a journey to conversion
  • Master the practical stuff - leadership, technical skills, tools and tactics needed to get the job done

About the course

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

By earning this certification, you will:
  • Know how to use search marketing to drive customer engagement
  • Understand the importance of search marketing strategies in digital marketing 
  • Understand the key concepts of search marketing and the implications for your role and the wider business.

About the course


8 Modules

  • Introduction to Search Marketing

  • SEO Set up

  • SEO Content

  • SEO Workshop

  • Paid Search

  • Display Advertising

  • Analytics with Google Analytics

  • Strategy and Planning

The course will give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Search Marketing Professional that is you.

  • Délka bloku 60 minut
  • Vyučovacích hodin 30 hodin
  • Občerstvení No
  • Zkouška Yes
  • Předpoklady

    The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.  The only prerequisite is that you have an interest in a SEO/PPC marketing career and gaining a Google Adwords Certification.

Exam Format

The Assessment is a three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Exam Format


Certified Search Marketing Specialist

This certificate is recognized globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

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