Social Media Marketing Specialist

This dynamic specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

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Target Audience

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore 
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that 
  • Entrepreneurs who want to be more entrepreneurial 
  • Those who realise specialisation gives you a real, sharp, tangible competitive edge -with which to slice through the competition 
  • Inspired career changers 
  • Talented people who know that Certification makes doors open
Target Audience

Course Objectives

  • You will learn how to use thought, tools and tactics to reach into the minds of millions
  • You will master the art and craft of social voodoo
  • You will work with various platforms to ensure your brand speaks the right language
  • You will create mesmerizing content 
  • You will drive online consumer behavior towards conversion

About the course

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

By earning this digital marketing certification, you will:
  • Understand the key concepts of social media marketing, how it has changed customer behavior and the implications for your role and the wider business.
  • Achieve business goals by understanding how to devise, implement and measure digital campaigns on social media that engage and convert.
  • Understand the importance of digital marketing strategies and know how to use social media marketing to drive customer engagement.

About the course


10 Modules

  • Social Research

    • Content Creation
    • Content Outreach
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram and Snapchat
    • YouTube and Social Video
    • Social Customer Service
    • Strategy and Planning

Specialization is for when you don't just want to play the digital marketing game anymore, you want to drive it. To change it. The DMI SPECIALIST digital marketing certification is perfect for you to become a global digital marketer. Become a Member and connect to the industry and white-hot opportunities.

  • Délka bloku 60 minut
  • Vyučovacích hodin 30 hodin
  • Občerstvení No
  • Zkouška Yes
  • Předpoklady


Exam Format

The Assessment is a three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Exam Format


Certified Social Media Marketing Specialist

This certificate is recognized globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

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